Closing Date: August 06, 2009
Position: Web Analytics Specialist, CTV Digital Media
Reference Number: KE-07302009
Location: CTV – 299 Queen St.
Salary: Commensurate with qualifications and experience.
Hours of Work: 40 hours per week. Overtime as required
Responsibilities: Responsible for reporting and accuracy of all web analytics for all CTV digital business units. Weekly, monthly, quarterly analysis of web metrics and trends. Oversee and guide the rollout and continued operations of Omniture across the CTV family of sites · Ensure that CTV web analytics requirements are achieved and maintained over time · Work in tandem with the CTV Research department to proved analysis and context to ongoing research activities Assist in data delivery for Corporate Communications ·Develop support materials, conduct training sessions, and evangelize Omniture across all CTV business units · Continually evolve and improve the web analytics capabilities of CTV Digital · Share knowledge, upgrades, and advances in analytics with key stakeholders
Qualifications: Expertise in web analytics technology and methodologies (traffic patterns, conversion rates, path analysis, KPIs etc.) · Expertise with Omniture or equivalent analytics packages · Functional knowledge of beacon/tagging technologies · Ability to manage large datasets and perform basic statistical analysis (correlations, etc.) · Demonstrated ability to analyse web analytics data and provide insight and conclusions · Experience with web site optimization in order to improve analytics data · Technological/development experience an asset Ability to communicate technical concepts to web developers and business owners · University or Post Secondary education, analytical discipline preferred · Possesses excellent problem solving skills and ability to make effective decisions quickly · Can work effectively with people, materials and resources to get things done efficiently; can orchestrate multiple activities at once to accomplish goals · Exceptional team player with a proven track record of effective execution ·Excellent communication skills · Ability to demonstrate a sense of urgency during key/major events requiring rapid turnaround
Application Details: Interested candidates are encouraged to apply online with a resume and portfolio to www.ctv.ca or forward in confidence to: Human Resources Please quote reference number: KE-07302009 CTV Television Inc. 299 Queen St W Toronto ON M5V 2Z5 e-mail: hrqueenstreet@ctv.ca or fax: 416 384-5289
Only those applicants selected for an interview will be contacted. No phone calls please. CTVglobemedia is dedicated to equity in the workplace. CTVglobemedia is dedicated to equity in the workplace.
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